“If I can do it, you can do it.”
This phrase pretty much sums up my journey. As I moved forward in my career, I spent a lot of time seeking approval and holding myself back, thinking I didn’t really belong. At first, owning my voice felt the way it did when I was learning to walk in heels—unsteady and awkward. But little by little, as I kept going, I found my footing, my confidence, and a clearer sense of who I was.
Working in a male-dominated industry like sports media and entertainment, I realized that my perspective as a woman wasn’t just important, it was necessary. My ability to connect with 
people, think strategically, and use emotional intelligence became my biggest strengths, and that’s how I thrived.
When I was 24, I became the first female executive producer at an all-sports radio station. I was nervous, to say the least. To push through, I started repeating daily affirmations, including “You belong here,” “You are ready,” and “You’ve got this.” But the one that really stuck was “Joyful Success.” At first, it was just a mantra, but as time went on, it became the guiding principle behind every choice I would make.
That shift in mindset helped me think bigger. Eventually, I started my own business. Annie H. Hoffman LLC gave me the freedom to just be me, with no filters and no apologies. For the first time, I didn’t feel like I had to hold back or look for validation from anyone. Instead, I embraced my influence and learned to trust myself fully. That shift in perspective helped me realize I could help others do the same. Today, I guide my clients through their own transformations, helping them find their voice, sharpen their message, and lead with confidence.
From working in media to running my own business, I’ve had some incredible moments, but nothing changed my understanding of strength like becoming a mom. It taught me to 
slow down, focus on what really matters, and give myself the grace I often overlooked. My kids remind me of why I work so hard: to show them that they can chase their dreams too. The work I do keeps me fulfilled creatively and makes me a better mom, more patient, more present, and more empowered.
Owning your voice isn’t only about being louder. It’s also about standing firm and speaking with confidence. My journey taught me that real influence starts when we stop asking for permission and start trusting ourselves. Whether you’re building a business, raising a family, or figuring out your career path—your voice matters. Lead with authenticity, and you’ll inspire others to do the same.
