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Shirin Ariff, B.A. (Eng. Hons.), B. Ed., is a 6x international best-selling author and a renowned Life Transformation Coach with a global audience of over 3 million viewers captivated by her viral speech, Love Conquers All. Shirin empowers her clients to unlock their potential, live authentically, and embrace joy, freedom, and dignity.
Her own extraordinary journey of resilience, detailed in her international best-seller The Second Wife, reflects the incredible strength she drew upon as a mother of four. Shirin has faced immense challenges, from battling facial paralysis and surviving cancer to enduring two failed marriages. With wisdom born from these experiences, Shirin, affectionately known as "Coach Yoda," transforms lives through her unique blend of lived experience and professional expertise.
Shirin's powerful life story, Beauty and the Beast, featured in the Dream Big docuseries by Ethnic Channel Group, was showcased at the New York International Women’s Film Festival and shortlisted at the Toronto International Women’s Film Festival in 2021. As the Founder of 7 Arcs Creative Works, she continues to uplift her community through inspiring books, anthologies, and her raw, unscripted talk show, Share Your Shine, on her Be Your Own North Star YouTube channel. Her latest anthology, Cancer Heroes, a best-seller, offers a profound collection of stories that inspire hope and transformation.
Shirin's transformative teachings extend to workshops and coaching programs under her Be Your Own North Star brand. She has contributed as an Executive Contributor to Brainz Magazine, sharing her insights on leadership and mindset with a global audience.
Among her many accolades, Shirin has received the International Women Achievers Award as a Woman of Purpose (2020), the Spiritual Writer/Composer Halo Award (2020), the Woman on Fire Award (2023), the Top Transformation Coach Award (2024) by the International Association of Top Professionals, and the Remarkable Mother Award for Resilience (2024) by Nigerian News, Canada. Her anthology, Cancer Heroes, was honored with the International Impact Book Award in 2024.
As featured on: CTV News, Toronto Guardian, SiriusXM, Vimeo Defective Geeks, FoxNews40, LinkedIn, Kultur'd, She Does the City, Global News Radio 640, Fusia, Desi Today Magazine, Drishti Magazine, Humble Beginnings, FYIG, Frequency5FM, The Prickly Pair Show, OMNI News, Zee TV, ATN, SONYTV, PTN, NGE, Canadian Chronicles, The Brown Girl Magazine, Ethnic Channel, and numerous podcasts.
Website: www.shirinariff.com
Social media handles: @shirinariff
Tiktok: @ariffshirin
