If you were to really stretch yourself, what is it you would really want? What would you want to be doing? What would you want to have? Who would you want to be? Who do you need to be, and what do you need to do to get there?
I know you’ve been hiding behind your computer with a million thoughts and ideas rolling around in your head, and you’re overwhelmed. “Why me? Why should I do this? Can I do it? Am I good enough? There’s already something similar out there. Confidence has gone out the window. Personal branding? What is that? Oh, look at how successful she is. I want that success!” Trust me, I’ve been there. Well, NEWS FLASH. Creeping through others’ success on Facebook does NOT count as a money-making activity. (I know. I was disappointed when I realized that, too).
The difference between that person’s Instagram and website you’ve been perusing all day and you is that they started. They worked at it. They dug deep and saw their success. Success starts with you. Do what you say you will, and you will be great. No one can do it the way that you can. You are 110% capable of creating the life, the business, and the impact that you want to create in the world. Write down your WHY. The purpose or belief that inspires you to do what you do. This has to be stronger than anything else, and when it is, everything else will fall into place.
Are you ready to take action?! Start with these three things: Your Big Idea, Your Brand, & Your Marketing.
Your Big Idea: You know what it is. Now get it down on paper! If you don’t know, write down five things you absolutely love doing. What lights you up? Find that sweet spot, and get super specific with your target market. If you try to talk to everyone, you will get nowhere, so don’t make it super broad. Get to know your ideal client really well. What is missing from their life or business that will have them kicking down your door?
Your Brand: Make it stellar! Write down your brand mission and vision, and get a consistent look (hire a designer to make you a logo and brand board to follow). Create a website and content that you and your clients love…and that keeps them coming back!
Your Marketing: Get social! Social media has overtaken our world, and it is time to take advantage of it! Do your research so you know where your ideal client is hanging out. This could be anything from Facebook, Instagram, Twitter, Pinterest, or LinkedIn. Collaborate with others that complement your business or industry to help you get your name out there plus make a great connection! Start building your email list and connecting with them. It is a great way to get in front of your audience multiple times.
It is so exciting to take a stand for yourself and your business! Constantly build yourself up and don’t let others get in the way of the success you know you are meant for. Overcoming your mindset is probably 98% of the battle. If you want to be phenomenal, build a mindset for success. Does it take time? Absolutely. Is it worth it? You tell me. Work on your dream. Don’t let fear get in your way. Don’t get comfortable. Don’t let yourself feel unworthy. DISRUPT YOURSELF.
Jessie Guilford is an online business+lifestyle success coach with her bachelor of
business degree and expertise in the areas of research, sales and marketing.