It’s an amazing time to start a business as a woman. Despite the challenges that come with inflation and supply chain issues across the globe, the landscape is still ripe for success. Right now, 42% of all businesses in the United States are women-owned. Moreover, women are launching more than 1,800 businesses in the country every day.

With such an abundance of new entrepreneurs, it’s important to create a good business name that sets you apart and helps you build your audience. The process is much simpler and more accessible now that Namechk’s business name generator allows users to create options using their own keywords. With this tool, you immediately get to check for availability and can even get a domain that matches the name you pick. The barrier to entry is less difficult to overcome, and you still get to kickstart your journey through this brainstorming process. So, how exactly does this help you think long-term?

It Makes You Consider Future-Proofing

When you start thinking of the perfect name for your business, you have to think about how it can sustainably serve your business for the years to come. Is it something that will age well? Will this feel right to represent your vision if you ever seek to expand?

It’s always a good idea to think about how your business can grow and adapt with potential change. From the moment you make your name, you start thinking about how you might navigate the future of your business from various perspectives. Even if you have a hard time coming up with a name, this will only serve to expand your sense of business and self. Kimberly Stark, CEO and founder of The Flourish Consultancy has shared that shifting the perspective on hardship allows you to bounce forward when faced with adversity and challenges. It’s about looking ahead and being able to build from where you are now.

It Helps You Pin Down Your Target Audience

This is also where you start to pin down your target audience. Who are you speaking to? What demographic do you cater to? Your business name needs to resonate with this audience.

It’s better to cast a net with a specific audience in mind. This helps you to tailor your campaigns and services, eventually building a loyal base. After all, people want brands to care about them. 5W Public Relations’ consumer culture report found that 83% of consumers would rather buy from companies that share their values. You can sustain your business if you know your target and invest your efforts into them.

It Develops Your Brand Voice

You need to have a specific brand voice if you are going to cut above the rest in a very populated landscape. ActOne Group founder and CEO Janice Bryant Howroyd has popularly said, “Branding is one thing, content is another.” Building a multi-billion-dollar company from just $1,500, Howroyd is the first African-American woman to do so. Much of her sustained success, she notes, is having a strong set of core values that translates into how the brand narrative runs.

Not only do you want consumers to knowingly identify you in a sea of brands, but you also want them to have a positive perception of you for years to come.

It Urges You to Map Out Your Objectives

From the moment you start considering what makes a name right for your business, you start to think about what you want to achieve. More than that, you also have to consider what tools and actions you need to actually hit these goals. It’s about establishingthe vigilance and motivation needed to take action toward your business objectives. This is ‘Why a Good Work Ethic is More Important than Having Technical Skills’ in the grand scheme of things.

Taking the initiative to create your business name and actually register it is the first step in a journey that will see you mapping out your plans and following through.

Final Thoughts

When you start developing these skills and a forward-thinking mindset, you are more likely to succeed in the long run. As award-winning podcaster and founder of Burn Bright Consulting, Kelley Bonner has said that Burnout is a Betrayal of self and by systems. You don’t have to fall into myths that make you sacrifice your ideals to succeed. All you need to do is create longevity with your boundaries and goals from the very first moment you plant that seed for your business idea.



Dr. Shellie Hipsky is the CEO of Inspiring Lives International, the President of the non-profit 501(c)(3) the Global Sisterhood, and the Editor-In-Chief of Inspiring Lives Magazine. She was deemed “Inspirational Woman of the Month” in Inspirational Woman Magazine and a “Luminary Author” for Inspire Me Today. She earned "Woman of Achievement," “Entrepreneur of the Year in Inspiration and Empowerment,” and “VIP Woman of the Year” and was also a 2015 National Professional Woman’s Association’s “Woman of the Year” and the "2013 Best Business Woman in Pittsburgh” by the Women’s Small Business Association. A former professor of the Global Perspective at the Ph.D. Level for over a decade, she is a proven expert on what she teaches and keynotes events around the globe. Her internationally best-selling Common Threads trilogy provides Inspiration, Empowerment, and Balance based on 100 amazing interviews from her Empowering Women Radio. Dr. Shellie’s latest book, illustrated by her 10-year-old daughter Alyssa, is Hopping off on a Business Trip: the first in her The World is Ours series for children. She is currently writing her 12th book, Woo Hoo! Brand You! through Morgan James Publishing. Dr. Shellie continues to share quality time with her family while helping to inspire the world!