The ancient Greek philosopher Aristotle said that, “knowing yourself is the beginning of all wisdom.”
YOU are your company’s biggest asset! To maximize your contribution to your business you must understand who you are, so you can learn to maximize your value and your time to preserve the health and well-being of your business.
I begin every new business client engagement with six questions:
- Who are you?
- What is your purpose at this stage in your life?
- Where are you going and how will you get there?
- What is holding you back from accomplishing your life’s goals?
- Are there any past traumas that are impacting your ability to move in a positive direction?
- What positive steps can you take to turn your obstacles into opportunities?
Your business should be set up so that it serves your life, not the other way around. Your highest and best use is to do three to four primary tasks in your business that best match your strengths and talents and delegate the rest to others who have different strengths than you. To set this in motion and reap the full benefits from your business, you must know who you are. Understanding who we are is key in purposefully charting the course of our lives. The alternative is allowing our lives to haphazardly wander on- and off-course with little regard for true direction and meaning. Knowing who we are illuminates us as individuals to understand our baseline, our natural makeup. It enriches our personal relationships with spouses, children, and friends. This deeper knowledge positively impacts our business relationships as we navigate working with those we are charged with leading and those trusted advisors who help us to be better leaders. Understanding ourselves better empowers how we lead others through daunting challenges and how we can position ourselves to capitalize on new and exciting opportunities.
In my practice, clients complete an online, behavioral assessment. I spend several hours debriefing them on the results. This experience provides so much information to the client that is specific and actionable as it relates to positive changes that can be made to maximize your effectiveness as a leader.
What is the return on investment when a business owner completes the assessment and debrief process?
- Making more informed choices about setting a new direction based upon understanding your greatest strengths.
- Embracing your strongest abilities, allows you to align the time you spend on revenue generating actions with those activities that most closely match your natural gifts and strengths.
- Delegating to others key tasks that are not a match with your unique strengths and talents.
- Faithfully following these steps leads to increased revenue and decreased frustration as you play to your strongest abilities and allow others to do the same.
- Having a sounding board such as a coach or other trusted advisor is key in being accountable to staying on your charted course, achieving your goals, and accomplishing your dreams!