Amy Moreland, an advocate for changing the look of fitness, is the CEO and founder of AMPD Strong, a group fitness certification and workout program with choreography-based movement. AMPD Strong started in 2013 with their signature kettlebell workout and has grown to seven programs being taught by over 8,000 trainers in nine different countries. Through a body-positive lens, Amy equips trainers to make a difference in others’ lives by providing certification to teach her programs, which are created to be fun and accessible to all fitness levels. She refused to hire fitness models for her marketing, but instead showcased her real self—a body that is strong, but may not fit the stereotype when compared to others in the industry. Amy’s passion is to showcase that fitness is for every body, and that strength isn’t defined by outward appearance. Amy is also an international fitness presenter and has graced the massive stages of Fibo, IDEA World, CanFitPro Global Convention, Fitness + Wellness Australia, SCW Mania, FitExpo, and DCAC. Through owning a fitness studio for ten years, Amy has numerous certifications in group fitness, she’s an ACE certified group trainer, and is a member of both Aerobics and Fitness Association of America (AFAA) and National Exercise Trainers Association (NETA). Amy lives in Pennsylvania and enjoys taking classes led by her trainers, spending time with her husband and two adult daughters, and shopping.